How to Write Compelling Web Content

When it comes to website content, simplicity, clarity and style are essential. Your website copy should be easy to read and understand. Your web content should also consistently convey your brand's writing style,  a perspective that makes your brand persuasive and memorable. Here are some basics for creating great web copy,

 
  • Use short paragraphs – four sentences max
  • Use short sentences – twelve on average

  • Use bullet points, and sectioned content to break up text

  • Use engaging visuals and videos to highlight your topic

  • Skip unnecessary words

  • Avoid difficult jargon

  • Avoid the passive tense

  • Avoid needless repetition

  • Address your web visitors directly. Use the word you

  • Shorten your text

  • Develop your brand's writing style by considering your goals and target market

 
 Example: Janell Payne. Project SEO and Content Upgrade

Example: Janell Payne. Project SEO and Content Upgrade

Winning content on your website will help articulate your message to your visitors, improve your website ranking, increase your number of visitors, and most importantly convert visitors into clients or customers!

Together we can review your current copy and extract quality content that will connect with your reader, gain their trust, and establish you as a credible source on the web! 

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