How to Write Compelling Web Content
When it comes to website content, simplicity, clarity and style are essential. Your website copy should be easy to read and understand. Your web content should also consistently convey your brand's writing style, a perspective that makes your brand persuasive and memorable. Here are some basics for creating great web copy,
- Use short paragraphs – four sentences max
Use short sentences – twelve on average
Use bullet points, and sectioned content to break up text
Use engaging visuals and videos to highlight your topic
Skip unnecessary words
Avoid difficult jargon
Avoid the passive tense
Avoid needless repetition
Address your web visitors directly. Use the word you
Shorten your text
Develop your brand's writing style by considering your goals and target market
Winning content on your website will help articulate your message to your visitors, improve your website ranking, increase your number of visitors, and most importantly convert visitors into clients or customers!
Together we can review your current copy and extract quality content that will connect with your reader, gain their trust, and establish you as a credible source on the web!